Deep Insight: Kim Kardashian’s History With Balenciaga
Kim Kardashian’s relationship with Balenciaga has been a topic of interest for many years. The reality star turned businesswoman has been a muse for the luxury fashion house for quite some time, and their partnership has resulted in some iconic moments in fashion history. However, their relationship has not been without its ups and downs.
Kim Kardashian’s history with Balenciaga dates back to at least 2014 when she was spotted wearing a Balenciaga coat during Paris Fashion Week. Since then, she has been a regular fixture at the brand’s shows and has often been seen wearing their designs on the red carpet. In 2022, she even appeared in a controversial Balenciaga ad campaign that featured teddy bears in harnesses.
Over the years, Kim Kardashian’s partnership with Balenciaga has been a testament to the power of marketing and social media influence. Her endorsement of the brand has helped to make it more accessible to a wider audience, and her social media posts have often resulted in items selling out within minutes. However, she has also been known to pull back from the brand when they have had controversies, such as the aforementioned teddy bear campaign.
Key Takeaways
- They’ve had a long-standing relationship dating back to at least 2014.
- Their partnership has resulted in some iconic fashion moments.
- Kim’s endorsement of the brand has helped to make it more accessible to a wider audience, but she has also been known to pull back when Balenciaga has had controversies.
Kim Kardashian’s History With Balenciaga
Kim Kardashian has always had an interest in the fashion industry, however her career fashion career significantly boosted after her relationship with Kanye West. Kanye West helped her get an “in” with fashion designers who showed interest, especially since Kim Kardashian is ever-evolving and expanding her capabilities and has a high influence on society today.
Kim Kardashian’s fashion choices and outfits have been a strong influencer on modern fashion trends. She has been spotted wearing Balenciaga outfits on various occasions, making the fashion brand more popular among the masses.
- Met Gala 2021: Kim Kardashian made a dramatic fashion statement at the Met Gala 2021 by wearing a striking all-black, face-covering Balenciaga ensemble. This outfit generated significant attention and discussion due to its unique and bold nature, completely covering her face and body in black fabric.
- Saturday Night Live (SNL) Hosting: When Kim Kardashian hosted SNL, she wore multiple Balenciaga outfits. Among these was a notable hot pink velvet jumpsuit, which was a part of her opening monologue outfit. Her choice of Balenciaga for such a high-profile television appearance was a testament to her relationship with the brand.
Her fashion choices are often followed by her fans, making her a trendsetter in the fashion industry.
Rise to Style Icon
Kim Kardashian has risen to become a style icon. Her signature style is often replicated by her fans, and she has even launched her own fashion line, SKIMS. Balenciaga has been one of her go-to brands, and she has been seen wearing their outfits on various occasions. Her fashion choices have made her a popular celebrity among fashion enthusiasts.
Why Balenciaga and Kim Work Together
Kim Kardashian’s massive following on Instagram, with over 364 million followers, has been a key factor in her success as a social media influencer. Her Instagram posts often feature her wearing high-end fashion brands like Balenciaga, which has helped to boost the brand’s visibility and popularity and solidify her image as a fashion icon. In fact, she has been known to post about Balenciaga multiple times, including a post in which she wore a Balenciaga Couture dress that was described as “social media gold” by WWD.
Kim Kardashian’s Instagram account has also been instrumental in promoting her own fashion and beauty brands, including KKW Beauty and Skims. By leveraging her massive following, she is able to reach a wide audience and generate significant buzz around her products.
Balenciaga has also leveraged Kim Kardashian’s social media influence in their advertising campaigns. By associating themselves with Kim Kardashian, Balenciaga is able to tap into her massive following and reach a wider audience. Overall, the association between Kim Kardashian and Balenciaga has been mutually beneficial, with both parties benefiting from the increased exposure and brand recognition.
The Kardashian-Balenciaga Connection
Kim Kardashian’s relationship with Balenciaga dates back several years. In 2021, Kim Kardashian attended the Met Gala as Demna Gvasalia’s guest, who is the creative director of Balenciaga. In 2022, she walked the couture show. The reality star has been a regular at the brand’s shows and has walked its runway and co-starred in campaigns.
However, their partnership has not been without controversy. In late 2022, Balenciaga’s holiday campaign featured children posing alongside handbags shaped like adult toys, leading Kardashian to reevaluate her relationship with the brand. Kim Kardashian, who was one of Balenciaga’s most well-known collaborators, was quick to address the controversy. She was not part of that particular Balenciaga campaign and was confused when fans started messaging her asking for her opinion about it as she was not aware of the circumstances. She broke her silence on the issue and explained that she was “re-evaluating” her working relationship with the brand.
The Move To Balenciaga Ambassador
Kim Kardashian has since been announced as the brand ambassador for the Spanish luxury fashion house Balenciaga. The announcement was made in January 22nd, 2024, coinciding with the launch of Balenciaga’s latest “Closet Campaign.” Nicola Peltz and Paloma Elsesser are also part of the campaign.
Kardashian’s relationship with Balenciaga has been a topic of discussion since the brand’s controversial 2022 holiday collection campaign. The campaign, which featured models wearing full-body stocking-like outfits, sparked backlash and criticism with people mentioning that they haven’t forgotten about the controversial campaign. Kardashian was among the models featured in the campaign, wearing a full-coverage black outfit.
Despite the controversy, people knew that the Kardashian’s relationship with Balenciaga continued. In 2023, although she skipped on the fashion show, she posed for Balenciaga’s summer 2024 lookbook at Paris Fashion Week over the weekend.
Kardashian’s move to become Balenciaga’s brand ambassador is a significant step in her relationship with the brand. As a brand ambassador, she will represent the brand in various campaigns and events, and her association with the brand is expected to boost Balenciaga’s image and sales.
