32 Best Brands To Shop The Old Money Aesthetic
When it comes to adopting old money fashion, it’s important to know where to shop so that it is easy to curate a wardrobe that meshes well together. Shopping should be a breeze and you should be able to pull anythiing off the rack and pair them together to create a lovely classy iconic old money style.
This is easier when we know which brands to shop at, to name a few iconic ones that are well known for their old money aesthetic, you can never go wrong with Ralph Lauren, Jil Sander, or Burberry.
When you shop at the right brands you’ll be able to find more pieces that have the aesthetic that you are going for. While it may seem that only luxury brands have the old money aesthetic, there are plenty of affordable options too which we spent an extensive amount of time researching so that you will know where to shop no matter your price range for the old money aesthetic.
Key Takeaways
- Curating a old money aesthetic first begins by buying with the right brands.
- Old money fashion emphasizes timeless elegance, quality, and subtle luxury.
- Build a wardrobe that is easily mixed and matched and you’ll get that effortlessly elegant look easily because it should be as effortless as it looks.
Luxury Old Money Aesthetic Fashion Brands
Luxury brands were the first to create the old money aesthetic by providing muted, understated high quality looks to the rich and famous. This goes without saying that it is the easiest to curate a old money aesthetic by shopping at their stores. These old money fashion brands are those that are known for their timeless style, meticulous craftsmanship, and attention to detail. Associated with luxury, class, and sophistication, people such as celebrities, royals and the undercover rich shop at these brands that we’ve listed here.
1. Ralph Lauren
Embed from Getty ImagesKnown for its preppy style, Ralph Lauren is one of the most iconic old money fashion brands. The brand was founded in 1967 and is known for its classic American style. Ralph Lauren is known as a place to find polo shirts, cable-knit sweaters and boat shoes. Their accessories, and home goods that are perfect for those who want to adopt the old money fashion style.
2. Chanel
Embed from Getty ImagesChanel is a French fashion brand that was founded in 1909. The brand is known for its classic designs, such as the little black dress and the Chanel suit. Chanel is iconic because they are known for their comfort, simplicity and wearability. One of the few fashion houses begun by a woman who grew up in a time where women wore confining pieces such as corsets, Chanel became known for giving women liberty to wear comfortable and refined clothing that does not restrain them in anyway.
3. Burberry
Burberry is a British luxury fashion brand that was founded in 1856. The brand is known for its iconic trench coats and its signature check pattern. They have a very muted and classy color palette, camel, navy blue, light beige, all of which are very old money vibes. Burberry also offers a range of clothing, accessories, and fragrances that are perfect for those who want to adopt the old money fashion style.
4. Dior
Embed from Getty ImagesDior is a French luxury fashion brand that was founded in 1946. The brand is known for its elegant designs and its iconic Lady Dior handbag. Dior offers a range of clothing, accessories, and fragrances that are perfect for those who want to adopt the old money fashion style.
5. Gucci
Embed from Getty ImagesGucci is an Italian luxury fashion brand that was founded in 1921. While the brand is known for its iconic GG logo and its bold designs, they do have very beautiful high quality cable knit sweaters that have just a pop of color.
Gucci is well known for beingn luxurious however for those that want to adopt the old money fashion style. Just be careful not to use their designs that have many too many logos on them as that would be loud luxury. Gucci offers a range of clothing, accessories, and fragrances that are perfect for those who want to adopt the old money fashion style.
6. Tiffany & Co.
Embed from Getty ImagesTiffany & Co. is an American luxury jewelry brand that was founded in 1837. The brand is known for its iconic blue box and its signature engagement rings. Tiffany & Co. also offers a range of other jewelry, accessories, and home goods that are perfect for those who want to adopt the old money fashion style.
7. Louis Vuitton
Embed from Getty ImagesLouis Vuitton is a French luxury fashion brand that was founded in 1854. The brand is known for its iconic LV logo and its classic designs. Louis Vuitton offers a range of clothing, accessories, and home goods that are perfect for those who want to adopt the old money fashion style.
8. Hermès
Embed from Getty ImagesHermès is a French luxury fashion brand that was founded in 1837. The brand is known for its iconic Birkin and Kelly handbags and its classic designs. Hermès also offers a range of clothing, accessories, and fragrances that are perfect for those who want to adopt the old money fashion style.
9. Loro Piana
Embed from Getty ImagesLoro Piana is an Italian luxury fashion brand that was founded in 1924. The brand is known for its high-quality cashmere and wool fabrics and its classic designs. Loro Piana offers a range of clothing, accessories, and home goods that are perfect for those who want to adopt the old money fashion style.
10. Valextra
Embed from Getty ImagesValextra is an Italian luxury leather goods brand that was founded in 1937. The brand is known for its high-quality leather and its minimalist designs. Valextra offers a range of handbags, wallets, and other leather goods that are perfect for those who want to adopt the old money fashion style.
11. Tommy Hilfiger
Embed from Getty ImagesTommy Hilfiger is an American fashion brand that was founded in 1985. The brand is known for its preppy style and its classic designs. Tommy Hilfiger offers a range of clothing, accessories, and fragrances that are perfect for those who want to adopt the old money fashion style.
12. The Row
Embed from Getty ImagesThe Row encapsulates the essence of old money fashion with its minimalist approach and focus on exceptional fabrics and precise tailoring. Its collections exude a quiet luxury and timeless elegance, appealing to those who appreciate understated sophistication.
13. Jil Sander
Embed from Getty ImagesJil Sander is synonymous with the clean lines and simplicity that define old money fashion. The brand’s commitment to quality materials and functional design results in timeless pieces that showcase subtle luxury and refined aesthetics.
14. Brunello Cucinelli
Embed from Getty ImagesBrunello Cucinelli is revered for its artisanal quality and ethical luxury, characteristics central to old money fashion. Specializing in cashmere and fine materials, its garments reflect a commitment to craftsmanship and understated elegance.
15. Coach
Embed from Getty ImagesCoach brings a touch of accessible luxury to old money fashion, blending quality leather craftsmanship with timeless designs. The brand’s emphasis on durability and refined aesthetics makes it a staple for sophisticated wardrobes.
16. Armani
Embed from Getty ImagesArmani’s influence on old money fashion is marked by its elegant tailoring and aesthetic versatility. The brand’s sophisticated designs, which range from business attire to evening wear, epitomize a discreet luxury that has long been admired by the affluent.
17. Hobbs
Embed from Getty ImagesHobbs offers a distinctly British take on old money fashion, with a focus on classic styling and quality craftsmanship. The brand’s tailored dresses, coats, and accessories cater to a refined taste, embodying timeless elegance.
18. Max Mara
Embed from Getty ImagesMax Mara is a cornerstone of old money fashion, known for its luxurious coats, sophisticated workwear, and clean lines. The brand’s commitment to quality and classic design ensures its pieces are perennial favorites among the discerning.
19. Bottega Veneta
Embed from Getty ImagesBottega Veneta stands out in old money fashion for its signature intrecciato weave and emphasis on discreet luxury. The brand’s leather goods and clothing speak to a refined elegance that eschews logos for craftsmanship.
20. Hugo Boss
Embed from Getty ImagesHugo Boss brings a modern edge to old money fashion with its sharp tailoring and premium fabrics. The brand’s suits and formalwear blend traditional elegance with contemporary style, catering to the modern gentleman.
Affordable Old Money Aesthetic Fashion brands
Achieving the old money aesthetic doesn’t necessarily mean exclusively shopping at high-end luxury brands. It might require a bit more effort and time to sift through their offerings, but the result can be a wardrobe that reflects a refined and sophisticated aesthetic without the need for exorbitant spending.
21. Zara
Embed from Getty ImagesZara offers a contemporary twist on old money fashion, making classic styles accessible to a broader audience. Although you might have to sift through piles of clothes to find the most high quality deals, its ability to quickly adapt high-end trends into affordable collections allows for a taste of luxury and timeless elegance on a budget.
22. COS
Embed from Getty ImagesCOS is celebrated for its minimalist design ethos, which aligns with old money fashion through its focus on quality materials and timeless silhouettes. The brand offers sophisticated, functional pieces that cater to a modern, understated luxury.
23. Mango
Embed from Getty ImagesMango brings a Mediterranean flair to old money fashion, offering elegant and classic designs that emphasize quality and simplicity. Its collections are known for their timeless appeal, providing a chic, refined look for the discerning shopper.
24. Reformation
Embed from Getty ImagesReformation combines old money fashion sensibilities with a modern, sustainable approach. The brand’s focus on eco-friendly materials and vintage-inspired designs results in pieces that are both elegant and conscientious.
25. J.Crew
Embed from Getty ImagesJ.Crew embodies the preppy essence of old money fashion with its classic American styling and emphasis on quality craftsmanship. The brand offers a range of timeless wardrobe staples, from cashmere sweaters to tailored blazers.
26. Lacoste
Embed from Getty ImagesLacoste brings a sporty elegance to old money fashion, known for its iconic polo shirts and clean, casual designs. The brand’s commitment to quality and classic French styling makes it a favorite among those who favor a polished, athletic look.
27. & Other Stories
Embed from Getty Images& Other Stories offers a curated collection of pieces that blend modern design with timeless elegance, akin to old money fashion. The brand focuses on quality, detail, and sustainability, catering to those who appreciate refined and sophisticated style.
28. Reiss
Embed from Getty ImagesReiss is known for its sharp tailoring and premium fabrics, making it a go-to for old money fashion enthusiasts looking for contemporary sophistication. The brand’s elegant dresses, suits, and accessories offer a modern take on classic luxury.
29. Brooks Brothers
Embed from Getty ImagesBrooks Brothers holds a storied place in old money fashion, recognized for its quintessential American tailoring and quality. As the oldest clothing retailer in the US, it continues to serve as a benchmark for timeless elegance and sophistication.
30. Theory
Embed from Getty ImagesTheory excels in old money fashion by offering clean, minimalist designs crafted from luxurious fabrics. The brand’s focus on sleek, modern silhouettes and understated elegance appeals to those seeking contemporary refinement.
31. Massimo Dutti
Embed from Getty ImagesMassimo Dutti epitomizes old money fashion with its European elegance and focus on quality materials. The brand’s collections feature sophisticated, timeless designs that exude a sense of refined luxury and understated style.
32. H&M
Embed from Getty ImagesH&M has a vast range of styles and some of them do touch upon old money fashion through its more conscious and premium collections. The brand makes accessible the essence of classic elegance and quality at an affordable price point, catering to a fashion-forward audience.
Key Characteristics of Old Money Brands
Old money brands are known for their quality, craftsmanship, heritage, tradition, and attention to detail. These brands have a long history of creating timeless clothing that is both elegant and sophisticated. In this section, we will explore the key characteristics of old money brands.
Quality and Craftsmanship
Old money brands are known for their high-quality materials and expert craftsmanship. These brands use the finest fabrics and materials to create clothing that is both durable and comfortable. They pay attention to every detail, from the stitching to the buttons, to ensure that each piece is perfect.
Heritage and Tradition
Old money brands have a rich heritage and tradition that is reflected in their clothing. These brands have been around for generations and have a deep understanding of what makes a piece of clothing timeless. They are not interested in following the latest trends but rather focus on creating classic pieces that will stand the test of time.
In conclusion, old money brands are known for their quality, craftsmanship, heritage, tradition, and attention to detail. These brands have a long history of creating timeless clothing that is both elegant and sophisticated.
Essential Garments for Old Money Wardrobe
Old money fashion is all about timeless pieces that exude elegance, sophistication, and quality. The key to building an old money wardrobe is to invest in high-quality garments that are made from durable materials and have a classic design. Here are some essential garments that are a must-have for any old money wardrobe.
Men’s Old Money Essentials
Cashmere Sweaters
Cashmere is a luxurious material that is soft, lightweight, and warm. It is the perfect material for sweaters, and a cashmere sweater is an essential garment for an old money wardrobe. A cashmere sweater can be worn over a shirt and tie for a classic look, or it can be dressed down with chinos or jeans for a more casual outfit.
Tweed Jackets
Tweed is a classic fabric that has been used for centuries for jackets and suits. A tweed jacket is a versatile garment that can be dressed up or down and is perfect for the fall and winter seasons. It is a great investment piece that will last for years and never go out of style.
Camel Coat
A camel coat is a classic garment that is a must-have for any old money wardrobe. It is a versatile piece that can be dressed up or down and is perfect for the fall and winter seasons. A camel coat is a great investment piece that will last for years and never go out of style.
Women’s Old Money Staples
Silk Blouses
Silk is a luxurious material that is soft, lightweight, and drapes beautifully. A silk blouse is an essential garment for any old money wardrobe. It can be worn with a skirt or trousers for a classic look, or it can be dressed down with jeans for a more casual outfit.
Wool Trousers
Wool trousers are a classic garment that is a must-have for any old money wardrobe. They are versatile and can be dressed up or down, and they are perfect for the fall and winter seasons. Wool trousers are a great investment piece that will last for years and never go out of style.
Chinos
Chinos are a versatile garment that can be dressed up or down and are perfect for the spring and summer seasons. They are a great investment piece that will last for years and never go out of style.
Old money fashion is all about investing in high-quality garments that will last for years and never go out of style. By building a wardrobe with these essential garments, anyone can achieve an old money look that exudes sophistication and elegance.
How to Incorporate Old Money Style into Modern Wardrobe
Old money fashion is all about blending tradition with contemporary fashion. It’s about creating a minimalist yet elegant look that exudes class and sophistication. Here are a few tips on how to incorporate old money style into your modern wardrobe.
Blending Tradition with Contemporary Fashion
Old money fashion is all about classic silhouettes and minimalistic designs. To achieve this look, one should focus on clean lines and versatile pieces that can be worn in a variety of settings. For instance, a well-tailored blazer paired with a simple white t-shirt and jeans can create a timeless look that is perfect for both casual and formal occasions.
When it comes to colors, old money fashion is all about neutral tones. Classic colors like black, white, beige, and navy blue are staples of this style. However, this doesn’t mean you can’t experiment with other colors. Just make sure to keep it simple and understated.
Accessorizing with Old Money Flair
Accessories are a great way to add old money flair to your modern wardrobe. When it comes to leather goods, old money fashion is all about quality over quantity. Instead of buying a lot of cheap accessories, invest in a few high-quality pieces that will last a lifetime. For instance, a Kelly bag or a Birkin bag is a classic accessory that will never go out of style.
In addition to leather goods, old money fashion is all about elegant and timeless jewelry. Simple and understated pieces like pearl earrings or a gold watch can add a touch of class to any outfit. However, it’s important to remember that less is more when it comes to old money fashion. Avoid wearing too many accessories at once, as this can detract from the overall look.
In conclusion, incorporating old money style into your modern wardrobe is all about creating a minimalist yet elegant look that exudes class and sophistication. By focusing on classic silhouettes, neutral tones, and high-quality accessories, you can create a timeless look that will never go out of style.
Frequently Asked Questions
Which shoe brands are considered classic within the old money fashion circle?
Some of the classic shoe brands within the old money fashion circle include Alden, Allen Edmonds, and Church’s. These brands are known for their high-quality materials, traditional designs, and impeccable craftsmanship.
They offer a range of styles, from loafers to oxfords, that can be worn with both formal and casual outfits. Investing in a pair of shoes from one of these brands is a smart choice for anyone looking to adopt the old money fashion style.
How can one incorporate the old money makeup look using high-end brands?
The old money makeup look is all about looking natural and effortless, while still appearing polished and put together. To achieve this look, it’s important to choose high-end makeup brands that offer high-quality products with a natural finish.
Some popular brands to consider include Bobbi Brown, NARS, and Laura Mercier. When applying makeup, it’s important to focus on enhancing natural features rather than covering them up. Stick to neutral shades and avoid anything too bold or dramatic. With the right products and techniques, anyone can achieve the old money makeup look.
